When publishing dies, a new breed is born in India
India’s biggest publishing house has announced plans to sell its books to publishers in other countries in the coming months.
The publisher, Quercus Publishing House, said it would sell books in Germany, the United Kingdom, Spain and France.
It has also said it will sell books to authors and publishers in the US and Canada.
The move marks a major shift for the publishing house.
For years, Quernus had been largely dependent on foreign publishers to publish its books, even as it has expanded in recent years, expanding its footprint into more than 200 countries.
Now, Querycus has said it wants to focus on India, where it has a distribution deal with one of the country’s largest publishers, Penguin India.
India is one of India’s fastest-growing publishing markets.
The country has more than 1,500 publishers with an annual output of about 1.5 million books.
Quercuses India head, Pratik Bhardwaj, said the new deal with Penguin India would give it a wider distribution base.
“We will now be able to expand distribution in India,” he told reporters on Tuesday.
Quercus said the move to expand into other countries would help it reach its customers and boost the growth of its business.
It said it planned to start selling books in the United States in the third quarter.
“This will enable us to continue to make a meaningful contribution to the Indian publishing ecosystem,” Bhardwsaj said.
The company has also been selling books to book publishers in Pakistan.
“Pakistan is an emerging market, and the launch of our new distribution model in India will help us grow in that market,” Bhajaj said at the launch.
The new plan comes as publishers around the world struggle to cope with the impact of digital publishing.
According to figures from the Pew Research Center, digital books have more than doubled the number of books published in the world in the last decade, to 1.25 billion books in 2017 from about 700 million in 2015.
The publishing industry is also facing increasing competition from other new forms of media, such as podcasts and social media.
Last year, more than half of all book titles sold in the UK were on social media, with Facebook and Twitter accounting for more than 90 percent of the market, according to book analytics firm iBookStats.
Publishers across the world have been increasingly turning to digital formats to get more people to read their books, as digital publishing has increased in popularity.
In 2018, more publishers than ever reported a decline in their book sales, the figures from Nielsen showed.
The number of digital-only books sold rose in 2017 to 1 billion from 400 million in 2016, according a report by the UK publisher HarperCollins.
Digital-only sales in the digital publishing industry declined for the first time in 2018, the report showed, although overall sales continued to grow, as publishers were unable to adapt to digital trends.
The publishers say their new distribution deal will help them reach their customers more quickly.
“The new deal gives us the capacity to sell books quickly in India, enabling us to meet our customers’ expectations and to expand our sales into new markets, as well as further strengthening our business as we move into new product categories,” said Bhardwaas.
The news comes amid concerns about the future of the industry.
“We are at a crossroads,” said Rupa Sharma, director general of the Publishers’ Association of India.
“Digital publishing is still evolving.
We have to adapt.”