Why the internet is killing journalism and why it’s getting worse
With a wave of the hand, the internet has changed the way Australians communicate and collaborate, changing our relationship with information.
But as the digital age evolves, we need to be mindful that the consequences are also here for the future of the publishing industry.
In the face of an increasingly interconnected world, it’s no wonder that so many Australians are worried about the future.
That’s why, in our final report for the year, we set out to answer some of the most pressing questions about the impact of the internet on the Australian publishing industry, and how we can do better.
Here’s how we did it: How we did the research We asked more than 1,400 people about the effect of the rise of the Internet on their work, from their jobs to their relationships with colleagues.
To be clear, the results were not random.
We used the results of our online survey to identify key areas of concern, and then we used qualitative interviews with industry members and members of the public to assess how they felt about the changes.
What we found is that the internet poses a unique set of challenges to the Australian publication industry.
It’s difficult for most people to predict exactly what the future will bring.
There’s no one way to do this, and it’s impossible to predict what future events will bring about.
What is clear is that publishing has changed in ways that are largely unknown.
There are no quick fixes.
In this report, we’ll look at some of those challenges and offer some strategies to improve the future for Australian publishing.
What do we know?
There are two big things that people know about the effects of the change.
The first is that, over the past decade, the number of people working on the internet more than doubled.
It rose from 0.6 per cent of Australians aged 25 to 26 in the early 2000s to 0.9 per cent in 2010-11.
The rise has been so steep that, on average, over this period, the average number of hours a day a person works on the web has grown from 2.6 hours in 2010 to 5.5 hours in 2020.
This means that the number working on digital platforms has increased from 1.1 million people to 2.5 million people over this same period.
This increase in online work is more than double the rate of growth in jobs and pay.
Second, digital platforms have been a boon for the publishing sector.
Digital platforms such as Facebook, Twitter, YouTube and Google+, for example, have seen a 20 per cent increase in revenue over the last decade.
There has also been a 30 per cent rise in the number and types of digital content that people can share online.
The increase in the share of content uploaded to these platforms has also increased from 2 per cent to 3 per cent over this time.
And there’s been a 10 per cent boost in the rate at which content is shared on these platforms, with more than 10 per year on average.
What’s more, these platforms have helped boost the numbers of Australians working on these types of platforms.
More than one in four Australians now works on digital platform at least some of their time.
But what about jobs?
What is the impact on the job market?
For many years, the main way that people found jobs was through freelance work.
Now, with the internet, many more people are working in jobs they might have been doing otherwise.
The number of freelance jobs increased by 50 per cent between 2010-12 and 2020-21.
This growth was driven by the rise in demand for digital platforms such the social networking sites, and by the growth in the demand for freelancing services such as those offered by local businesses.
But these jobs aren’t exactly stable.
In a survey conducted by the ABC in 2018, the proportion of Australians who were employed full-time on a full-year basis was only 6 per cent.
The rate of increase over the same period was more than 20 per per cent, with a net job creation of 3.2 million.
How can we do better?
What about the publishing jobs that are going away?
We know that people are moving away from freelance work and towards jobs in the digital media industry, particularly in the media and technology sectors.
There were about 3.1m people working in digital media in 2020-20, compared to 2 million people in 2015-16.
But, as the internet and digital platforms continue to expand, more and more of the jobs in these sectors will be automated.
The jobs that were once filled by freelancers and remote workers will be replaced by automated systems.
The unemployment rate for freelance workers rose from 5 per cent at the end of 2016 to 16.5 per cent last year.
This trend has been mirrored in the data for the number who were actively seeking work, which rose from 6 per 100 people aged 25-34 to 13.5 in 2020, compared with 9 per 100 in 2015. There